BMW electric cars construction European model pessimism: The German carmaker BMW has built and sold electric cars, but it does not seem to detect an economic opportunity in Europe. "There is no demand for electric vehicles from customers," said Klaus Frölich, member of the board of directors and director of development of the German brand, in an interview to the site Motoring spotted by Auto Plus. There would have been 350,000 electric vehicles and hybrids registered in 2018 in Europe, up 32%, according to the committee of French automakers.

The price probably explains this lack of appetence of European consumers. Klaus Frölich blames governments. "There are only requests from governments to impose these models on us, and Europeans will only buy these cars with very large government benefits because they are too expensive. a full electric in some countries like Germany, where to ride with an electric is more expensive than a diesel, "he explains on Motoring. The electric vehicle is still the prerogative of rich countries. 80% of electric vehicles are thus sold in only six developed countries, according to a study by the Association of European Manufacturers.

And on the other hand, CO2 emissions from new cars in Europe have increased by 1.6% since 2017, according to the European Environment Agency, demonstrating that the road ahead for reducing transport pollution is still long.

BMW electric cars construction European model pessimism

This statement is surprising: BMW has planned to release 12 models of fully electric cars by 2025, recalls Auto Plus. In particular, the company has developed a BMW i range, combining 100% electric and hybrid models. At the beginning of June, BMW made another move towards the electric vehicle. The manufacturer has announced that it will develop with Jaguar Land Rover, a new generation of electric motors and electronic transmission and power systems. This merger is intended to reduce the development costs of electric vehicles.


These two manufacturers are struggling to maintain their margins in the context of a general shift in the sector towards electric vehicles, autonomous and connected, which requires heavy investments and responds to tougher pollution regulations. BMW and Jaguar Land Rover believe they can save money by sharing development and production programs and purchasing.