Alex Costin

Alex Costin Digital Marketing Specialist and Blogger

Welcome to my NEW website

I am The Digital Marketing Specialist that can interact with partners/directors in other languages such as Italian, French, Spanish. I can help your business/website with:

  • MARKET RESEARCH: since 2011, as a Digital Marketing Specialist I focused on market research, and as a result, I am an orientated market research analyst with extensive experience of conducting, analyzing and interpreting customer, competitor and market intelligence data across the marketing spectrum on customer segmentation and product categories. I am passionate about providing high quality, cutting-edge research and have an understanding of the complex profile of consumers and how business can tap directly into their habits, aspirations, and attitudes

  • BRAND IDENTITY: I started in 2004 as a Brand Identity Manager, as I was working for a giant photography corporation, and after many years of practice, experience and delivering successful brands, I acquired a strong background in brand design and its development, and have very strongĀ  experience in successfully creating and designing new brands that consumers like

  • WEBSITE DESIGN: I started self learning HTML in 2007 and I quickly created my first website. I then became motivated to improve my skills and learning CSS, XML, JavaScript/jQuery, PHP and Flash followed quickly. After advancing to CMS like Blogger and WordPress, in 2011 I quickly realised that Drupal is the best solution. I now create "Perfect" rated websites by search engines, and I can easily say that I am aware of the Web Development industry, and new arising technologies. I also performed maintenance and updates to existing client websites . Important here and an unique ability is that all my websites are ranked by Google as "Excellent" (website speeds) and this rank lands them on the 1st page of search engines as a result of their high quality. Last but not least, I integrated websites with Facebook, Twitter, and YouTube

  • SEO SPECIALIST: since 2007, as a Search Engine Optimization Specialist I have been responsible for analyzing, reviewing and implementing optimized websites to be picked up by search engines and helped develop content to include keywords or phrases to increase traffic to the websites. I also conducted various testing methods in design, layout and advertising techniques in order to gain more organic traffic. I have in-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines like Google/Bing/Yandex. I am up to date with the ever-changing landscape, as I continuously learn and evolve

  • SEM EXPERT: since 2013, as a Search Engine Marketing Specialist, I performed tests, collected and analyzed data, identified trends and insights in order to achieve maximum ROI in various paid search campaigns. I successfully tracked, reported and analyzed websites analytics, pay-per-click (PPC) initiatives and campaigns. I always managed effectively campaign expenses, stayed on budget, estimated monthly costs and reconciliated discrepancies

  • SOCIAL MEDIA INFLUENCER: since 2010, as a Social Media Manager, I administrated the creation and publishing of relevant, original, high-quality content on social media platforms like Twitter, Facebook, Google Plus, Youtube and Instagram. I also creates regular publishing schedules, used various tools like Hootsuite, Buffer, PostPlanner to leverage the right tools to manage social media content. I implements content editorial calendars to manage new and existing content and plan specific, timely marketing campaigns. Last but not least, I can easily promote content through social advertising on my existing networks to over 50 000 Twitter followers and 1 000 000 Facebook fans

  • PHOTOGRAPHER: since 2004, when I first started working in a professional photo studio, I am experienced with setting up photographic equipment, taking pictures, even editing and retouching them, choosing and setting up locations as well as reproducing and framing photographs to help tasks such as promoting businesses

  • GRAPHIC DESIGNER: my experience as a graphic designer started in 2004, for the same photo studio. I have a proven graphic designing experience and possess creativity flair, versatility, conceptual/visual abilities, and originality. I have strong and demonstrable graphic design skills with a strong online portfolio, with the ability to interact, communicate and present ideas to boards. I am up to date with the latest industry leading software and technologies (In Design, Illustrator, Dreamweaver, Photoshop etc) and I am professionalist regarding time, costs and deadlines. This allows me to easily help increase brand awareness through print advertising like magazines, direct mail, one-page flyers etc

  • COPYWRITER: from my first day as a Digital Marketing Manager I had to write web content that would captivate the attention of the readers and that would make them click on "read more". Added with the fact that I always add CTAs to the content, I can easily help you increase your client portfolio

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If you need my help, feel free to contact me:

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