SEM SPECIALIST

SEARCH ENGINE MARKETING

Content is King but engagement is Queen, and the lady rules the house!” Mari Smith

SEM Specialist Alex Costin



SEM SPECIALIST

DEFINITION:
A SEM Specialist, also known as a Search Engine Marketing Specialist or Analyst can help a business by ensuring its advertisement reaches the correct audience, audience which will generate leads for the company.

MY ROLE:
As a SEM Google Specialist, I was trained and am certified by Google to create or review paid marketing strategies, organise and manage, as well as optimise such campaigns. I am trained, certified and experienced in AdWords Search, AdWords Mobile, AdWords Video, AdWords Display, AdWords Shopping and even Google Analytics which facilitates reviewing and improving strategies.

RESULTS:
Although I am a big fan of SEO and not SEM, as SEO brings customers to a business for FREE without having to pay even a cent, on the few occasions I managed SEM campaigns, I was able to optimise such campaigns and reduces costs by increasing quality score.

WHY I LOVE THIS?:
I am an independent worker, very motivated to prove my skills, and always like to critically analyse the work done with campaigns. This allows me to speak weaknesses (like adverts placed at the wrong time of day) and correct them.

HOW I LEARNT:
After many years of self-teaching myself by researching Google tutorials since 2013 I have qualified myself as a Certified Partner since 2013 at various customers I interacted with; a the same time passing my knowledge to their teams.

WHY I AM AN EXCELLENT CHOICE:
I am one of the 5 Google Certified SEM Partners in the United Kingdom, I have experience with tools like DoubleClick, Marin, Kenshoo, and with proven PPC skills, I can review or create new strategies that are trackable and which have reduced costs with maximum profit.



HELP A FRIEND OPTIMISE ITS ADVERTISING STRATEGY